Using Blockchain to Transform Digital Advertising

DOWNLOAD:  “Using Blockchain to Transform Trust in Digital Advertising” PwC’s Whitepaper

Digital ad spend has been steadily rising the world over, with the last decade buzzing with activity on this front. However, the digital advertising landscape is riddled with fraud and populated by intermediaries. For publishers, advertisers, and consumers, the current model of digital advertising is inefficient and fraud prevention measures are also not cost-effective.

Blockchain can disrupt the digital advertising ecosystem to introduce trust and transparency in the system. In addition, advertisers and publishers can create mutually beneficial revenue models by eliminating intermediaries.

In this paper, Tata Consultants explore the possibilities blockchain technology offers in the digital advertising space.

DOWNLOAD:  “Using Blockchain to Transform Trust in Digital Advertising” PwC’s Whitepaper

Blockchain Revolutionizes Advertising - PwC

DOWNLOAD: “Blockchain Revolutionizes Advertising” PwC’s Whitepaper

Blockchain technology is changing how online advertising is purchased, delivered, tracked and valued. Industry insiders see blockchain, a distributed ledger system, as a natural fit to improve the trustworthiness and payment processing of the advertising supply chain, especially for digital and video advertising.1

Blockchain technology is still in its early phase of development, much like the internet was in the 1980s. Blockchain is tantalizing to advertisers and publishers as it may offer many benefits. Advertising technology experts herald blockchain’s potential to increase efficiency, reduce fraud, track data effectively, and control costs.

The advertising industry is huge, with annual revenues exceeding $532 billion.2 A larger portion of advertising budgets is being allocated to digital advertising, up 21% to $88 billion in 2017. Mobile advertising accounted for 57% of digital advertising revenues, up 36% to $49.9 billion. Digital video advertising also is growing rapidly, up 33% to $11.9 billion last year.

DOWNLOAD: “Blockchain Revolutionizes Advertising” PwC’s Whitepaper

Blockchain Revolutionizes Advertising - PwC

Download “Blockchain Revolutionizes Advertising” PwC’s Whitepaper

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Blockchain Revolutionizes Advertising - PwC

Download “Blockchain Revolutionizes Advertising” PwC’s Whitepaper

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Blockchain Revolutionizes Advertising - PwC

blockchain-revolutionizes-advertisingYour content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.