“How does it know I need a new coffee maker?” We’ve all had that uneasy feeling when we log in to Facebook, Twitter or Instagram and notice that somehow all the ads we see are for products we’ve already been looking for. In the best cases, these recommendations can be genuinely helpful. But let’s face it, this usually feels invasive, creepy and uncontrollable.
You’re right to feel this way, but help is on the way: blockchain. That’s right — the technology with the catchy name that everyone’s struggling to define. The bitcoin-fueling tech, which allows people to exchange items of value directly with each other, will put you back in control of your data and reverse the relationship between you and every company you do business with online.