Blockchain is the newest addition to the Gartner Hype Cycle for the advertising industry with the technology classified as an innovation trigger.
That means there are many opportunities to catch low hanging fruits as blockchain for advertising just begins the hype cycle.
“Blockchain for advertising covers a range of applications of blockchain technology to elements in the advertising supply chain that suffer from fraud, lack of transparency and barriers to open competition,” Gartner says, further adding:
“Blockchain for advertising is early in the Innovation Trigger stage of the Hype Cycle. While blockchain’s powers seem poised to address many problems facing digital advertising, significant problems of scalability, performance and adoption must be surmounted before blockchain can alter the status quo.”